Manuel López
HAM TUNER
craft and sensitivity
As the founder of the RESERVA IBÉRICA brand and a renowned ham curing expert, Manuel López has dedicated his entire life to learning what cannot be taught: instinct, discernment, and a deep understanding of each piece of Iberian ham.

PIECE BY PIECE
ORIGIN
Select each piece individually, right at the source. Touch, smell, and listen to the ham as it cures, and decide when it has reached its peak. It’s a long, demanding, and quiet process.
“Each piece deserves almost individualized treatment to reach its full potential.”
López understands that every ham has a unique story that begins in the countryside. That’s exactly where his work begins. Manuel travels through the countryside of Extremadura, Guijuelo, and Jabugo, but he doesn’t just observe from a distance: he walks through the pastures, watches the pigs, listens to the farmers, and studies how the montanera season went.


RESERVA IBÉRICA SELECTION